With the rapid growth of online sports betting in Nigeria, many punters are curious about the ownership structure of popular platforms operating in the country. Mozzartbet Nigeria, which has gained significant traction since its launch in 2021, is one such platform that has attracted attention from both bettors and industry observers. Understanding who owns Mozzartbet in Nigeria provides valuable insight into the company’s credibility, operations, and business model.
Corporate Structure and Ownership
Mozzartbet Nigeria operates under the ownership of Mozzartbet Services Limited and has been operating under a license issued by the Oyo State Gaming Board since 2021. This local entity serves as the Nigerian subsidiary of the larger Mozzart Group, which has its origins in Serbia.
The parent company, Mozzart, was founded in 2001 in Serbia and has become a leader in the field of gambling and sports betting in the region of South-Eastern Europe. The brand is currently present in the territory of Serbia, Bosnia and Herzegovina, North Macedonia, Croatia, Malta, Romania and Kenya with about 1,000 points of sale, demonstrating its significant international expansion.
Key Shareholders and Directors
The ownership structure of Mozzartbet’s operations across different African markets reveals several key figures who play important roles in the company’s management and ownership. Based on information from the Kenyan operations, which shares similar ownership patterns with the Nigerian entity, the ownership is distributed among several shareholders, both locally and internationally, including Musa Cherutich Sirma, Branimir Melentijevic, Koviljka Loncar, and Emmanuel Charumbira.
While these individuals are primarily associated with Mozzartbet’s Kenyan operations, the company’s expansion strategy typically involves similar shareholder structures across its African markets. Each shareholder brings unique strengths and perspectives to the table, contributing to MozzartBet’s continuous growth and success in the betting industry.
The Serbian Connection
The ultimate parent company traces back to Serbia, where the Mozzart Company was founded in 2001 with the seat in Serbia, and the primary activities include organization of sports betting, making odds and production of supporting software. This Serbian heritage provides Mozzartbet Nigeria with access to sophisticated betting technology and extensive experience in the gambling industry.
During the previous seventeen years, the company has become a leader in the field of games of chance in the region of South Eastern Europe, which has provided a strong foundation for its expansion into African markets, including Nigeria.
Business Operations and Strategy
Mozzartbet Nigeria’s ownership structure reflects a strategic approach to entering the Nigerian market. Even though Mozzartbet is relatively new in Nigeria’s online gambling industry, they are gradually gaining popularity and establishing itself as one of the elite gaming brands in the country. The company’s success strategy involves offering attractive signup bonuses, diverse betting options, competitive odds, and attentive customer support.
The parent company’s extensive experience is evident in its comprehensive operations. More than 5,000 professionals work every day in Mozzart on continuous improvement of services, aiming to successfully envision customers’ needs and offer the best experience in this entertainment industry. This global expertise directly benefits Nigerian customers through improved services and innovative betting features.
Regulatory Compliance and Local Operations
Operating under Mozzartbet Services Limited, the Nigerian branch maintains compliance with local regulations through its licensing arrangement with the Oyo State Gaming Board. This local incorporation ensures that the platform adheres to Nigerian gambling laws while benefiting from the international expertise and resources of the Mozzart Group.
The ownership structure demonstrates a balanced approach between international expertise and local compliance, allowing Mozzartbet Nigeria to offer world-class betting services while respecting Nigerian regulatory requirements.
Conclusion
Mozzartbet Nigeria is owned by Mozzartbet Services Limited, which operates as part of the larger Mozzart Group established in Serbia in 2001. While the immediate ownership lies with the Nigerian subsidiary, the ultimate control rests with the Serbian parent company and its network of international shareholders. This ownership structure combines global betting industry expertise with local market knowledge, positioning Mozzartbet Nigeria as a competitive player in the country’s growing online sports betting sector.
Understanding this ownership structure helps Nigerian bettors make informed decisions about the platform’s credibility and long-term stability, backed by over two decades of international gambling industry experience and a strong presence across multiple markets worldwide.
